Viacom18 sweeps PromaxBDA India Awards 2016 with 30 wins

This year’s PromaxBDA India Awards saw 102 awards given away across different categories. These included 43Gold Muse awards, 43 Silver Muse awards, 8 Gold Isis awards and 8 Silver Isis awards. The PromaxBDA India Awards show held on Thursday, June 12, honoured design and marketing work in the advertising and promotions business.

Viacom18 swept the awards this year with 30 wins, which included 14 Gold awards and 16 Silver awards. Colors Infinity took home 12 awards, including 6 Gold and 6 Silver awards. Viacom18 won 15 awards in the English Entertainment space. 

Grey Group’s campaign for Epic channel, ‘Maaf Kijiye Abhi Dus Nahin Baje’, won two Gold awards – Best launch campaign Out of house - EPIC@10, and Best integrated marketing campaign - EPIC@10.

Meanwhile, Day One of the conference saw speakers like Rob Middleton, Graeme Newell, Yoshiya Ayugai, and Fiona King sharing their views at the Boost Camp Session.

Graeme Newell, President, 602 Communications, conducted the Branding workshop on ‘Best practices for recruiting new viewers’, where he showed the attendees the strategies behind some of television’s most successful viewer expansions. He also spoke about how to showcase a brand within daily promotions.

Rob Middleton, Vice President at Astro’s Network Presentation Content Group, conducted the Promo workshop on ‘What the hell am I doing?’ His session dealt with what exactly should be done and how it is done. Promos are the medium through which the word about something new is spread to inform the audiences.

Fiona King, Director/Consultant – Marketing, Grazia from Grace Publishing, Australia, held the workshop on marketing and technology and the birth of a new age medium.

Yoshiya Ayugai’s workshop dealt with the advances made in animation.

Also speaking at the event, Raj Nayak, CEO, Colors, introduced his new channels with the help of short promo clips. He focused more on the importance of promos and how the industry has witnessed change. Nayak showcased a few promos of his channels and mentioned about the growing competition and the entry of new channels in the market. In this scenario, promos played a very important role, he stressed.

Nayak also mentioned how the thinking process of the audience was changing and added that now TV channels were coming up with promos for fictional shows, which was not the case earlier.

 

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