Viamcom18 Sports hires Tarannum Alam as SVP (Agency Relationships)
Tarannum Alam has joined Viacom18 Sports as the Senior Vice President for the Agency Relationships vertical of the network. Prior to this, Alam was with Silverpush as the Senior VP, Head of Sales and branding, for the India market.
Prior to that, she worked as the National Head (Sales) at MX Takatak and MX Player for four years. During her stint there, Alam has played an instrumental role in helping to drive the platforms’ revenue growth through direct sales.
Alam has more than 22 years of experience, having worked with some of the leading ad agencies including GroupM, Madison, Publicis Groupe, and McCann Erickson. For portfolios such as consumer electronics, automobile, travel, telecom, e-commerce, and FMCG, she has managed media operations.
She has served advertisers including Airtel, ITC, L’Oreal, Hyundai, Nestle, Samsung, and helped in developing their media strategies, as well as ways to make use of their marketing budgets. At Reliance Big FM, she worked for a short while, managing strategy and pricing.