Victoria Secret launches an initiative for women empowerment

The lingerie brand Victoria Secret has decided to take a step forward for women empowerment and announced their partnership with VS collection that aims at shaping the future of Victoria’s Secret. 

As the brand stands for being 'Sexy' it is also aiming to promote inclusivity to overcome the stereotypical angelic imagery of women and inspiring content, new internal associate programs and rally support for causes vital to women.

Considering the new initiative, the brand has also decided to display mannequins of all body types and venturing into the sportswear segment where they will also bring renowned women from across fields to be the adviser, speaker, and promoter of the brand.

As a part of their rebranding campaign, Victoria Secret roped in well known women like Priyanka Chopra Jonas, Adut Akech, Eileen Gu, Valentina Sampaio, Paloma Elesser, Amanda de Cadenet, and Megan Rapinoe. 

On her role on this re-branding campaign, Priyanka Chopra Jonas said, "“A new era always brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way, I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and as they belong", in an instagram post.

This campaign will be a positive step to overcome the criticism the brand has been facing for racism and body shaming.

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