Victorinox India launches a shop-in-shop store at Gute Reise

Victorinox AG, Switzerland, makers of the Original Swiss Army knife has introduced a distinct shop in shop at the Gute Reise store in High Street Phoenix, Lower Parel.

Mr. Toni Haberthuer, Global Head - Knife Division, Victorinox AG was present for this special occasion and was heard saying, “2016 is the year of the global launch of our international shop in shop concept and India launch as well. India is growing as a very important market for us I am very happy to be here for the shop in shop launch at the prestigious High street Phoenix ‘’.

The evening saw quite well-known names like Martin Bienz - Consul General of Switzerland in Mumbai, Michael Enderle - India head Swiss Business Hub, Ranjit Shahani - President Swiss Indian chamber of Commerce  and Khursheed Thanawala - President West - Swiss India chamber of Commerce

Speaking about this, Colonel Chandhoke, CEO, Victorinox India said, “This is our 10th shop in shop in the country and this one is the most prime by far. We look forward to a stronger footprint in Mumbai with this location for our brand’’.

Currently available at two Gute Reise stores in Mumbai, this is the third prime location where Victorinox will be setting base. The product categories retailed will be Swiss Army Knives, Household and Professional Knives, Watches and Travel Gear.