Vida, Powered by Hero, sets-up a unique, first-of-its-kind installation

Hero MotoCorp’s emerging mobility brand, Vida, powered by Hero, is all set to launch its first product on October 7, 2022.

In an endeavor to enhance customer experience, the brand today set-up a unique, one-of-its-kind installation, (first by any auto major globally) at Cyber Hub in Gurugram, which is already becoming a much-talked-about initiative.

The installation captures the journey of making India’s not-first electric scooter.

Several parts and prototypes that were rigorously tested, discarded, and improved upon, at Hero MotoCorp’s world-class R&D centre, the Center of Innovation and Technology (CIT), Jaipur, have been put in a glass case for the world to see.

The numerous parts and prototypes exemplify the rigour, safety norms and protocols that have been put in place while developing the scooter.
The numerous parts in the installation also showcase Hero MotoCorp’s manufacturing and R&D excellence.
Built to last, 1006 prototypes were tested across 200,000 km and spent 25,000 hours to get everything right with the scooter.

The installation has become the centre of attraction for customers, influencers, the general public who are coming to get a sneak peek into the future mobility solution from Hero MotoCorp. The upcoming EV has already been creating waves of anticipation and excitement.

The installation will be at Cyber Hub till 6th October and will make way for the final product that will be launched on 7th October.