Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message. 

This week saw quite a few impressive ad campaigns being launched, which will only increase in the coming weeks as a lead-up to and also during the Indian Premier League 11 tournament. 

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention. 

Vodafone’s ZooZoos don a new avatar 

Vodafone is back this year with a big bang ZooZoo campaign. Oglivy India has conceptualised the latest campaign. Vodafone India has developed new age digital experiences for its 210-plus million customers. Vodafone has always been ‘Happy to Help’, but with the launch of its new digital transformation initiatives, Vodafone is bringing back the ZooZoos in a new Ninja avatar and communicating about “Happy to Help… In a Click”. 

Axis Bank’s push for cashless foreign travel 

Axis Bank, the country’s third largest private sector bank, launched a digital campaign to create awareness about the convenience and safety of using Axis Bank Forex Cards over cash on foreign trips, enabling travellers to make the most of their experiences. Lowe Lintas is the creative agency behind the enthralling campaign. 

Catch Ka Koi Match Nahin. 100% 

Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan. Conceptualised by Everest Brand Solutions, the campaign portrays the brand’s pivotal place in Indian kitchens. 

Launch of Jockey Athleisure 

Jockey, the leading American innerwear, active wear and leisurewear brand, has launched a new Jockey Athleisure campaign for the range of outerwear for men and women which effectively blends active and leisurewear. The campaign, conceptualised and executed by L&K Saatchi & Saatchi, includes TV, Print, OOH and will also use radio and digital media for engagement and activation. 

Tetley with Deepika Padukone 

Tata Global Beverages has rolled out a new campaign that explains to consumers the health benefits of green tea in a fun relatable manner with actor Deepika Padukone. Conceptualised by Mullen Lintas, the commercial depicts everyday situations that, despite our intent, don’t allow us to resist indulgences every now and then. While you can’t always control what you eat, a cup of Tetley Green Tea a day will help to cleanse and feel active.

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