Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Frooti’s first regional campaign for South India with Allu Arjun
Parle Agro, the largest Indian beverage organization today announced the launch of its first ever regional specific campaign for its flagship brand Frooti featuring Tollywood superstar Allu Arjun. The new #TheFrootiLife campaign is being launched with a television commercial across the four Southern states in multiple languages. Conceptualized by Sagmeister & Walsh, the new #TheFrootiLife campaign is being launched with a television commercial across the four Southern states in multiple languages.
Raymond - ‘The Story Re-spun’
Raymond – the leading retailer of the finest worsted suiting, cotton shirting fabrics, textiles and apparel player, has launched a new product TVC titled ‘The Story Re-spun’ for its new Khadi collection. Conceptualised and developed in-house, the new TVC portrays the transformation of Khadi as the ‘Fabric of the Nation’, to becoming a new-age fashion ensemble, synergizing deep rooted Indian-ness and craftsmanship of Khadi, with the emotiveness and soul of brand Raymond.
Samsung Celebrates Mother-Daughter Bond in their new TVC
Samsung India has launched a digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the relationship between a mother and a daughter. Conceptualised by Cheil, the campaign film, which shows a modern, young, evolved working woman gifting her mother a refrigerator that runs on both inverter and solar power for a better, improved and hassle-free life, has gone viral with over 50 million views on YouTube in the first 20 days of its launch.
Chonkpur Cheetahs are back with Amazon India’s new campaign
The Chonkpur Cheetahs are back, but this time with brand new rivals! This season, they’ve moved to a new city to get one step closer to their dream, only to realize that before they face their opponents on the field, they must face the unknown city and its googlies. Conceptualized by Ogilvy, the campaign “Ajnabi Shahar Mein Apni Dukaan”, shows the everyday struggles of an unknown city through this endearing team, where Amazon.in, as the leading online shopping destination, helps resolve dilemmas getting in the way of things truly important.
Kajal Aggarwal accentuates her intense black eyes with Himalaya Kajal
The Himalaya Drug Company, India’s leading homegrown wellness brand, today launched a new TVC for the Himalaya Kajal, featuring the gorgeous actress, Kajal Aggarwal, who is well known for her beautiful and expressive eyes. Conceptualized by Mullen Lowe Lintas, The TVC captures Kajal in different contexts, such as Fun (Masti), Determination (Manmani), and Mischievousness (Shararat), depicted through her expressive eyes. Throughout the TVC, the focus is on Kajal’s intense black eyes achieved by the 100% natural colour of Himalaya Kajal, which is enriched with the goodness of natural ingredients, such as Almond Oil and Damask Rose.
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