Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Fbb’s ‘Style Se Dil Jeet’ with Diljit Dosanjh
Fbb introduces its new brand ambassador Diljit Dosanjh with the all new collection and an interesting musical campaign called, ‘Style Se Dil Jeet’. Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. ‘Style Se Dil Jeet’, portrays Diljit in a never seen before stylish avatar. Owing to his strong following in North India, the campaign has elements of Punjabi music and fashion apparel that is popular in that region.
Britannia’s Good Day Bond
Britannia once again has stayed true to the brand’s purpose of spreading optimism and cheer, Britannia Good Day, with an initiative to provide its value offerings by launching the premium Cashew variant at a value price point of Rs 5 through campaign #AbIndiaSmileKarega. The TVC is conceptualised by McCann and executed by Hungry Films. The heart-warming film highlights the bond that every Indian has created with Good Day.
Good night protects family from the mosquito menace
Goodknight, the market leader in the household insecticide category has launched their latest innovation ‘Goodknight Power Chip’. Conceptualised by JWT, The brand has come up with a new television commercial that understands the emotions of a mother and her plight to protect her family from the mosquito menace.
Honda’s latest campaign for CB Shine SP
Honda has rolled out their latest 360-degree campaign – ‘Effortless Style Gets Sportier’ for new CB Shine SP. Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels. The objective of campaign is to strengthen the style imagery of CB Shine SP and take it to the next level. It infuses an extra element of sportiness that comes from the refreshed new style of CB Shine SP. The campaign targets customers seeking for extra features in the segment and aspire to be ‘special’.
Dhara’s new campaign Zara sa badlav banaye life behtar
Dhara launches their new brand campaign which specifically aims at increasing the awareness of usage of edible oils. Conceptualised by DDB Mudra, The campaign titled ‘Zara sa badlav banaye life behtar’ is all about driving consumers attraction to use less oil in every day consumption! After all how many brand tell you to consume less responsibly for their own offerings.
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