Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Godrej latest campaign urges to celebrate Father’s Day everyday

This Father’s Day, the Godrej Group released an illuminating video showcasing fatherhood, because Dads also need to be acknowledged as equal parents. Conceptualized by Creative Land Asia, the film highlights various enabling policies at Godrej so that employees can have a meaningful career and spending quality time with children at the same time. Godrej has designed its paternity policies and benefits module to best support its male employees on both the career and family fronts and help them balance their lives as equal parents.

HP new film ‘Chikloo’ encourages use of original ink

HP Inc. has launched a new digital film ‘Chikloo’, as a part of the the on-going initiative to promote Original Ink and Cartridges. Conceptualized by BBDO, the film is targeted towards young kids and parents and aims at establishing that a ‘print out’ is not merely a print, but is a reflection of your personal pride. It features award winning Indian actor, Arshad Warsi and his wife, an acclaimed TV personality, Maria Goretti. This is the first time this celebrity due is working together in any marketing campaign.

Johnson’s gentle and emotional bond with the Baby

JOHNSON’S® celebrates 125 years of providing and enhancing baby care across the globe through its most-loved products. The brand dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand. As a token of appreciation and gratitude to their consumers, the brand has released heart-warming TVCs with two special stories that were shared by a mother and a grandmother each.

Mankind Pharma’s latest campaign #SpreadingKindness, encapsulates the company’s philosophy and mission

Mankind Pharma is one of India’s leading Pharma & Wellness companies, racing towards a target of 1Bn US$. Mankind has just released another campaign #SpreadingKindness, that best encapsulates the company’s philosophy and mission. The campaign has been conceptualized and executed by ADK Fortune, a WPP group company. It has been produced by Jamura films and directed by Tathagata Singa

hypercollective celebrates Father’s day with BBG’s Twins short film

This is the plot of the latest short film created by Hyper Collective, a collaborative communication, technology, and marketing company headed by KV Sridhar aka Pops. The ad film is directed by Nitesh Tiwari, one of the biggest film makers in the country. In the film, the father chooses his daughters’ education over their marriage and decides to empower his daughters to pursue their dreams.