Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Britannia Toastee by Britannia
Britannia Toastee comes to the rescue of householders who are too busy in the morning doing chores to spare a time for food. The TVC features actresses Neena Gupta and Konkona Sharma as a Mother and Daughter-in-law duo. The catchy jingle adds to the memorability of the ad. Conceptualised by Grey India.
Moisture Surge by Clinique
This elegant video features Dangal actress Sanya Malhotra applying Clinique’s new product Moisture Surge and looking stunning throughout a busy day. The video speaks to the urban, independant, and contemporary woman of today who wants to look beautiful even after a hectic day. Conceptualised by Supari Studios.
#ComeOutAndPlay by Puma
Virat Kohli features in the latest campaign by Puma to get people to #ComeOutAndPlay. Kohli with his athletic build and in your face attitude makes for a compelling message. The campaign was kickstarted to tackle the issue of fitness in the country. Puma hit the nail on the head by choosing Virat Kohli to spearhead the campaign. Conceptualised by DDB Mudra.
‘Hi’ fever by Wagh Bakri Chai
This emotionally resonant TVC by Wagh Bakri Chai strikes the right cord between modernity and traditional values without alienating either party. Adding to the flavour of the campaign are the hilarious expressions of incredulity worn by parent’s whose son has returned from abroad. Conceptualised by Scarecrow M&C Saatchi.
‘Brilliant Moments’ with Hyundai
In an attempt to bring forth memories of sweet nostalgia, Hyundai has launched a campaign to celebrate their journey of 20 years in India. Understanding the emotional investment it takes to purchase a car Hyundai has tapped into this vulnerability in the Indian audience. Conceptualised by Innocean Worldwide.