Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Three hilarious TVCs put forth NestAway’s simple message on “the new way to rent”. Conceptualised by JWT India, the campaign highlights the home renting hassles faced by urban migrants. Through this series of quirky and humourous tenant-centric advertisements, NestAway is highlighting the monetary benefits that the brand offers, while making the process of finding a house easier and convenient.
To showcase its differentiated and innovative postpaid proposition, Vodafone India has roped in Grandmaster Vishwanathan Anand to promote Vodafone Red - India’s smartest postpaid choice. Conceptualised by Ogilvy & Mather India, a series of three TVCs show Anand propagating the benefits of choosing a smartest postpaid plan to popular cricket presenter Gaurav Kapoor.
The campaign offers a common fundamental feature that every Xiaomi user deeply connects with - its trademark ringtone. Conceptualised by Lowe Lintas, the campaign showcases that while people in India would be busy going about with their everyday lives, they may often hear and resonate with the sound of Xiaomi’s ringtone in the midst of their daily bustle. The campaign proves how this simple ringtone works as a subtle, yet powerful reminder of the brand’s widespread presence amongst the people of India.
Chakra Tea, a popular brand from central India, has launched an initiative – called Chai-Fi – that seeks to bring moments of joy to the tea-breaks of workers by adding ‘wi-fi’ to their lives. As part of the initiative, Chakra Tea, along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free.
A series of 5 TVCs highlight the unique features of ICICI Bank’s iMobile app, which offers a full-service bank on customers’ phones. Conceptualised by Ogilvy India, the campaign aims to communicate all products and services in one app, with a view to cross-sell the multitude of offerings by the Bank and drive the brand experience further.