Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
PayPal has unveiled its first advertising campaign in India—Safe Hai—emphasising the company’s commitment towards securing digital transactions. Safe Hai offers a ‘slice-of-life’ portrayal of an Indian family and its quest for a secure online payment experience. The campaign has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal is the easier way to pay.
PointNine Lintas has conceptualized and executed a multimedia campaign for the launch of SoundLogic’s new Voice Assistant Wireless audio range. PointNine Lintas designed the entire campaign leveraging SoundLogic’s partner-evangelist, Mahendra Singh Dhoni. The new campaign, #JusBol, emphasizes how easily you can manage all your chores with just voice commands.
Reinforcing the bond and connect with the millennials across the country, Club Factory, a leading e-commerce company, today unveiled its India market brand campaign “For the Brand called YOU” featuring the versatile Bollywood superstar and youth icon Ranveer Singh and the gorgeous Miss World 2017 with a strong sense of fashion Manushi Chhillar.
Sunfeast Dark Fantasy, the premium cookie brand from ITC Foods has signed Alia Bhatt as its brand ambassador. To create an impactful imagery, Sunfeast Dark Fantasy has also teamed up with award-winning feature film and ad film director, Gauri Shinde. Bringing alive the “Dear Zindagi” magic, Alia Bhatt and Gauri are back together once again with an endearing TVC. Capturing the brand tagline “Can’t wait, won’t wait”, the video indicates how one cannot wait to treat themselves with this sinful indulgence of choco-filled cookie.
HMD Global has launched a digital campaign for the Indian market for the new Nokia 6.1, featuring the acclaimed Bollywood actress Parineeti Chopra. Two-thirds of Nokia phone users around the world today are less than 35 years of age and hence this campaign is focused on the millennial generation. The highlight is the phone’s dual-sight technology, popularly called the #Bothie feature, that Parineeti and her friends have a great time using in the film.