Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Monsoon season brings with it sheer joy to children as it means respite from the summer heat. However, the change in weather conditions from hot to humid also brings with it a fair share of illnesses in children. Global healthcare company, Abbott, has unveiled its latest PediaSure™ TVC “TUG of WAR” that focuses on the important role nutrition plays in maintaining a child’s immunity during seasonal shifts. The TVC was conceptualised by Leo Burnett India.
The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity.
Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol & blood pressure, category has further re-established this belief. With Oil scientifically designed to avoid getting into food i.e., ‘Low-Absorb’ has resulted in edible oil being reduced to a medium of cooking rather than being a core cooking ingredient for a majority of Indian cuisines.
Skill India mission, under the aegis of Ministry of Skill Development & Entrepreneurship (MSDE), Government of India, has rolled out a mass media campaign – ‘Fark Dikh Raha Hai’. The initiative aims to increase awareness regarding various initiatives under Skill India, including Pradhan Mantri Kaushal Vikas Yojna (PMKVY), National Apprenticeship Promotion Scheme (NAPS) and Industrial Training Institutes (ITIs). Since the launch of Skill India mission on July 15, 2015, more than 1 crore people have benefitted annually under the mission and have been able to transform their lives for a better livelihood.
The campaign, a series of three ad films, was commission by National Skill Development Corporation (NSDC) through McCann Worldgroup India, in close coordination with MSDE.
After 5 years of existing purely in cyberspace, furniture player Urban Ladder opened the doors to their first retail store in July last year. Today, they have 8 brick and mortar stores across Bengaluru and NCR - with plenty more in the pipeline.
In order to convey this to their current and prospective customers, Urban Ladder is running a 360-degree campaign, with a simple message: Have you met Urban Ladder?
The Renault KWID has been a true game-changer. In just 3 years, the car has sold over 2.5 lakh units. Now, Renault has launched the New Feature-loaded KWID that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.
To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualized a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador, Ranbir Kapoor surprising KWID customers has been released across various social media platforms.