Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The new campaign comprises a TVC in which celebrity Boman Irani has played himself. Initially he is seen admiring the ŠKODA Kodiaq and its many features. And by the end, he is delighted to know that it comes with a hassle-free ownership package as well.
Resiquick, the new instant adhesives brand from Astral Adhesives, has launched a new campaign developed by Lowe Lintas Ahmedabad. Varun Dhawan is the brand ambassador for Resiquick promoting the adhesive brand in a multi-film campaign.
The TVC depicts the bold voice of today's young women who refuse to be cowed down by stereo-types of society and their immediate environment. Spelling confidence through the tag line “Own Your Temptation”, the brand boldly encourages women to pursue their desires with conviction and not shy away from exploring their true desires.
The TVC for NESPLUS breakfast cereals shows how mothers across the country are making sure that they kick start their kids’ day on a ‘KADAK’ note. The ad revolves around the morning routine of mothers with their children showcasing how they get them ready for school every day. The mothers are shown serving NESPLUS breakfast cereals to their children for a ‘KADAK’ start. Filled with the goodness of 4 grains wheat, rice, jowar and oats, NESPLUS breakfast cereals give ‘4 grains ka KADAK dose’ just like a mother’s ‘KADAK’ love.
In this film, Priya the protagonist is seen changing her smartphones quite frequently, which raises a few eyebrows and leaves a lot of questions unanswered at her workplace. The story then cleverly makes way up to its conclusion of highlighting RentoMojo’s latest offering – smartphones on a lease.