Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Honda Motorcycle and Scooter India Pvt. Ltd. have rolled out the latest 360 degree campaign – ‘Bade Kaam Ki CLIQ’ for new Honda CLIQ. Developed by TBWAIndia, the campaign is on air across all popular channels.
With the aim to highlight this issue and mark ‘World Suicide Prevention Day’, Suicide Prevention India Foundation, an NGO creating awareness about suicide prevention and WATConsult, the digital and social media agency from Dentsu Aegis Network, launched a campaign, ‘#GiveSubtitlesToSuicide’. The campaign focuses on the importance of identifying suicidal signs among the near and dear ones, as most of the people fail to identify these signs, while some who understand, don't know how to deal with them.
The campaign film depicts the insight with impeccable cinematic display, portraying the daily regime followed by players and the tireless hours that go into training, to excel on the mat. Every player that approaches the mat trains differently, the film opens with Pardeep Narwal who is seen running and then moves into other players Rishank Deavdiga, Anup Kumar and Monu Goyat who are training their best to prove themselves this season. The players through the film depict the sheer dedication, skill, physical and mental grind that goes into playing the sport.
The campaign aims to put a spotlight on the small acts of goodness that people do. As part of this campaign, Cadbury Dairy Milk has introduced a unique social initiative called ‘The Wrapper that Gives’. The initiative has been conceptualized by Mondelez India & Ogilvy and being activated in association with Reliance Jio and Pratham Education Foundation.
The commercial is aimed at the mass affluent segment & the rising middle class who aspire to a higher standard of living. They are typically working professionals living in urban and semi-urban areas aiming to grow big in life. Drawn on the same lines, the latest campaign by ICICI Prudential Mutual Fund highlights the significance of Bluechip Fund as an investment solution which not only helps grow investor money but also inspire consumer confidence in the product. Conceptualised by Lowe Lintas, the commercial went on air on September 03, 2018.
The multi-faceted and multi-talented Vidya Balan, has masterfully essayed these diverse characters. Mr. Suresh Triveni - the celebrated Director of Tumhari Sullu, teams up with Vidya and the crew that created Sullu, to tell these stories and bring them alive in his characteristic style.