Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The Amazon Prime ad is a three-part interactive film, the first of its kind in India. After watching the first part, the audience can click and choose their own ending, straight on their phones. Future East’s interactive, creative, content and production capabilities made this possible for the first time in India.
Conceptualized by Ogilvy India, we see the main film in which an elderly couple, who are empty nesters, recreate a sense of home with strangers.
The intention of the #UnburdenYourHealth is to impress upon patients and healthy individuals that unburdening one’s health, translates into unburdening the entire family and then society at large, from the avoidable and preventable burden of disease. This is encapsulated well in the light hearted campaign video.
Indian women are slowly evolving the meaning of femininity by combining strength with an essential grace. They currently enjoy increasing levels of economic power and whilst celebrating the achievements of their family, while being focused on their personal growth as an individual. ‘The Better Half Within’ campaign is a reflection of the poised, powerful, and self-determined personality of the woman of today.
Aaj Tak launched the campaign 'Saare Jahaan Se Sachcha', conceptualised by Leo Burnett, that is led by 3 TVCs that capture everyday situations in which a common man is duped with the web of lies when there is no accountability, and no action to put an end to this situation.