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Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Shah Rukh Khan dons the role of four dads for BYJU's new campaign

This campaign celebrates the unique learning requirements of every student and how they are seamlessly adapting to learning via technology today. Addressing the urgent need of personalized learning experiences for every student, the four TVCs explore the #ThingsDadsSay about their children’s learning habits. Conceptualized and created by Lowe Lintas, this campaign went live on 15th September and will be telecasted throughout the Asia Cup 2018.

New ixigo Brand Campaign Targets Gimmicky Travel Cashback Schemes

Leading travel marketplace ixigo has launched their new brand campaign, with the slogan #FullPaisaVasool across media. The campaign empathizes with travellers who receive a lot of cashback money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions.

Shoppers Stop launches ‘Wardrobe Refresh’ campaign

The campaign idea was seeded in to break away from the routine everyday look, and unleash the joy of shopping from the fresh fashion launched at Shoppers Stop ahead of the festive season.  The film is aspirational and tempts consumers to refresh and revamp their closet.

American Standard challenges industry norms with its differentiated ad campaign

A young, contemporary, and premium family visually holds the campaign together. The four TV executions show the family in different situations that explains the functional superiority of American Standard products in a very engaging, humorous manner that is fresh in this industry. For the first time in the industry, American Standard has tied up with Mompresso, a leading blogging site for young mothers where core brand messages of health and hygiene are communicated in an appropriate context.

Siyaram’s stylish new campaign features their new brand ambassador Ranveer Singh

Siyaram’s association with Ranveer Singh, who is hugely followed for his incredibly edgy sense of style, comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry all over the world.

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