Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
This campaign celebrates the unique learning requirements of every student and how they are seamlessly adapting to learning via technology today. Addressing the urgent need of personalized learning experiences for every student, the four TVCs explore the #ThingsDadsSay about their children’s learning habits. Conceptualized and created by Lowe Lintas, this campaign went live on 15th September and will be telecasted throughout the Asia Cup 2018.
Leading travel marketplace ixigo has launched their new brand campaign, with the slogan #FullPaisaVasool across media. The campaign empathizes with travellers who receive a lot of cashback money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions.
The campaign idea was seeded in to break away from the routine everyday look, and unleash the joy of shopping from the fresh fashion launched at Shoppers Stop ahead of the festive season. The film is aspirational and tempts consumers to refresh and revamp their closet.
A young, contemporary, and premium family visually holds the campaign together. The four TV executions show the family in different situations that explains the functional superiority of American Standard products in a very engaging, humorous manner that is fresh in this industry. For the first time in the industry, American Standard has tied up with Mompresso, a leading blogging site for young mothers where core brand messages of health and hygiene are communicated in an appropriate context.
Siyaram’s association with Ranveer Singh, who is hugely followed for his incredibly edgy sense of style, comes at a time when the brand is growing rapidly and evolving to make its presence felt in the textile industry all over the world.