Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
PharmEasy's maiden campaign, conceptualized by Mullen Lintas, feels like a fun-filled remedy with vibrant use of colours and music. The campaign thought focuses on the core of the service promise - ease of ordering with a healthy dose of saving on every order.
The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division. The campaign aims to promote new class leading features of Activa 125 while leveraging on trust & legacy of brand Activa. Positioned as the preferred choice in its category, it combines the reliability of Activa with power of 125cc engine and stylish solid metal body with a frontastic chrome stance.
V-Guard takes a different route to building the image of their new category proposition of wires. Instead of appealing to the mind of the consumer they appeal to the heart with this heartwarming campaign. The campaign evokes the emotion of empathy to connect with its viewers. Conceptualised by Ralph&Das.
The ad captures the protagonist’s search to select the unique herbs and spices from each region, to eventually create the recipe for MAGGI Special Masala noodles. The TVC was conceptualized by the recently launched BBH Content.
The campaign revolves around a powerful message of Nerolac Paints being already present in homes in many different forms that protect and beautify household belongings, thereby choosing Nerolac to adorn the walls as well. The creative has been ideated by FCB ULKA under their National Creative Director Keegan Pinto and directed by Shujaat Saudagar.