Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Conceptualised & executed by Publicis India, the campaign is targeted towards the youth of the country that is extremely free and open-minded. The integrated campaign comprises two TVCs that are being aired during PKL matches across Star Sports Network.
Starring Jitendra Joshi, this film celebrates the action-packed cricket that is in store for cricket fans across the country. The TVC, conceptualized by Taproot, directed by Karan Shetty and produced by BubbleWrap Productions is a mix of realism and electric cricketing action.
Deepika illustrates the range and variety that AAY offers for every mood and occasion, conveying the ultimate message that it has something in store for everyone and brings out the best in every woman.
Conceptualized by Ogilvy Bangalore and directed by Aarthi Kakkad of Curious Films, the films tell the story of an Indian family where the father, mother & daughter encounters an endearing family moment that is relevant to a daily family setting.
The story essentially takes place in a Bathsense bathroom that understands its main user so well, he has chosen to live in it. The TVCs aimed to not only introduce these product features in a memorable way, but also showcase a unique, humorous story that could easily stand out amidst the plethora of invisible bath ads today.