Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The TVC captures buyer’s excitement on best and exciting deals offered under the Housing.com’s Home Utsav. The campaign includes three creatives under ‘Home Utsav - ‘It’s here, it’s big’ campaign targeted towards home seekers who wish to find their dream homes this festive season.
Conceptualized by Leo Burnett Orchard, Dream11’s latest encourages fantasy sports users to apply the same kind of thinking prowess that has made M.S Dhoni the master of the game. The campaign is based on the insight that the infectious nature and the social aspect of Fantasy Sports while playing on Dream11 has become a nationwide phenomenon.
The launch of the TVC corroborates the substance of India as a market for PUBG MOBILE. We all know someone who plays PUBG MOBILE. This simple fact is testimony to the impact of the game in India. The transition from gaming sub-Culture to pop-Culture is imminent.
Nobody wants to be associated with poor quality work that will tarnish one’s name. With this insight, Asian Paints the leading décor major has launched an all new digital film for its Adhesives range of products. The new brand film titled ‘Screaming Furniture’, featuring Nawazuddin Siddiqui has been conceptualized by McCann India.
Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actor Ayushmann Khurrana and actress Anupriya Goenka. The TVC opens in a porch area of a South Indian house where a North Indian boy is seen leaving the house while talking to his mother on phone.