Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The quirky and humorous ad campaign highlights insightful messaging by the brand showcasing the undying love men have for certain prized possessions. The amusing and interesting 20 second ad films have been developed by Ogilvy and targets aspiring confident men who take on life with optimism.
The campaign ‘#MannHaiTohDoneHai’ comprises of 9 commercials which target Quikr’s transactional businesses in multiple areas in its verticals. The campaign subtly highlights that products certified by Quikr for quality, come with a warranty, refurbished if needed, and also consists of services that are top-notch.
The film showcases women from different walks of life, who wear their scars with pride. And flaunt their (supposed) imperfections with absolute confidence and grace. Because, for a working woman, her dark circles are proof of her hard work. Conceptualised by Ogilvy.
Crossing 18 million impressions on social media this campaign celebrates love through the ages in a society that marginalizes senior citizens for their age. Conceptualized by Hypercollective, the “Second Chance” film embraces the zest that senior citizens hold for life and aims to bust the socio-cultural encumbrances that hinder their chance for happiness during their golden years.
Adani Wilmar launched a new TVC featuring media influencer Twinkle Khanna and Bollywood actor Akshay Kumar. The campaign conceptualized by Triton Communications and the film, directed by popular director Karan Johar under his home production, Dharma 2.0.