Advertising

Video Exclusive: The ads that stood out this week


Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

iPhone - “Our Game”

All of India turns their attention to the Cricket World Cup, Apple is celebrating the country’s love for the game with, “Our Game.” A film that honors India’s devotion to the sport by showing real, authentic cricket moments often seen throughout the country. No actors or sets were used in the film, just real moments from around India celebrating the country’s most treasured game in its rawest, purest form all Shot on iPhone.

G-Shock - #ChallengeTheLimits

G-Shock, the popular watch brand from Casio, has unveiled a television commercial that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed Brand Ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

Tally - ‘Champions of Growth’

The film is part of a campaign, that highlights inspiring real-life stories of SME entrepreneurs from different industries across India and UAE and is a mix of social, video content and brand integration across various platforms.

Melorra - 'Buy-now, wear-now'

In the film, one can see the quintessential woman of today, who is a go getter in all walks of life from acing her office meetings and being the star of the party to enjoying her vacations. Through all this, her western outfits are perfectly complemented by trend-inspired collections from Melorra. Being the fastest growing jewellery brand, Melorra stands out for bringing out pieces that can be paired with anything with a “buy-now, wear-now” purpose.

Durex - Durex Mutual Climax Condoms

The brand has launched a revolutionary product called - Durex Mutual Climax Condoms which speeds her up and slows him down so that they both peak together. Using statistical and cultural truths, the campaign intends to rally public opinion towards having a healthy, positive and important conversation about the awareness, culture and science around the issue of orgasm equality.

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