Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The new TVC shows light-hearted surprises that occurs in young relationships. Both Rajkumar Rao and Sanya Malhotra have done a beautiful job of bringing this emotion to life.
As part of the communication campaign, Tanishq released a film featuring Deepika Padukone who reminds every woman of her Tej. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse.
The campaign comprises 2 ad films which make use of humour and a little over-exaggerated storyline to showcase Indians’ obsession with tea and how they would go to any lengths to get the beverage made to their specifications.
The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. The 360-degree high decibel campaign will be extensively seen across diverse mediums like TV, Print, Digital and OOH during the next few months.
Conceptualised and produced by Dentsu Webchutney, the creatively-led digital agency from Dentsu Aegis Network, in association with CATNIP Productions, the film captures how the rugged & fierce Hercules bicycle enables the protagonist to do more and push his boundaries.