Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The channel launched an intriguing promotional video featuring none other than Nawazuddin Siddiqui announcing the third season of the BBC First block for Zee Café’s loyal viewers. The campaign is conceptualised by Flux, along with the inhouse team at Zee Café, while Bang Bang has produced the films.
With an objective to connect with viewers and address all relevant concerns, this is a 360-degree campaign that will be communicated using high reach and high impact mediums across ATL, BTL and Digital. Tata Sky has found a way to make life Jinga Jinga Jingalala this time! Conceptualised by Ogilvy India.
The 2nd leg of the Xiaomi Say it, See it campaign was released recently to promote their Mi TV range.
Client: Mi LED TV, Xiaomi
Agency: MWG-TAG, Bengaluru
Creative Director: Puneet Kapoor
Production House: Keroscene Films
Director on-set: Rajesh Sathi
The campaign shows how being sleepy and lazy in the morning can lead to a lot of silly mistakes and funny situations. It brings out some of these silly mistakes we all end up doing in our half woken state in the mornings and then provides for the right resolution by highlighting the sensorial experience that Clean & Clear Morning Energy’s new range of facewash presents.
The ad film talks about every woman’s dreams and aspirations that start somewhere but get buried under the big question of ‘WHAT IF?’ But in spite of all the self-doubt and uncertainty in their minds they standup and hustle their way through to achieve their dreams.