Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Gits Food, Great Khana, No Drama’ campaign

The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to successfully establish the ease of consuming their favourite dishes anywhere, anytime. The campaign is conceptualised by Team Lowe Lintas.

Epigamia with Deepika Padukone

Deepika Padukone’s latest venture has herself featuring in Epigamia Greek Yogurt commercial. Deepika’s involvement has accelerated the pace and the new video is already garnering all the views from the audience from all across.

Snapchat ‘Real Friends’ Campaign

The campaign highlights the spirit of the brand and the product, where true friendship is and always has been at the core. As a part of the campaign, Snapchat connected with various friend-duos from 13 countries, each with a unique tale of their friendship journey.

Xiaomi India, ‘Kiska Baja’ campaign

The brand film beautifully illustrates the key milestones of Xiaomi’s journey with multiple creative illusions at each frame, ensuring a visual delight. The brand film captures several Mi Fans in multiple shots, who have been an integral part of Xiaomi’s success it enjoys in India. The campaign has been conceptualised and executed by Xiaomi’s brand marketing team led by Karan Shroff and Humour Me, a boutique creative agency led by Dhruv Sachdeva. 

Read more: Video Exclusive: The ads that stood out this week

Shoppers Stop #NationalLipstickDay

The campaign takes a unique approach to celebrate Lipstick Day and beauty by breaking stereotypes around make-up and touches an emotional chord around beauty through the eyes of everyday interactions and relationships. The campaign sends out a strong message that sheds light on women’s continued participation in workforce.