Video Exclusive: The ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Senco Gold & Diamonds, the fastest growing jewellery retail chain in India, has rolled out a new brand campaign – “Shine On” – featuring former cricketer Sourav Ganguly, who is also the brand ambassador of Senco Gold & Diamonds since 2015. In a new TVC for AHAM, a new range of men’s jewellery from Senco Gold & Diamonds, Ganguly is seen playing a role of his own life – how he outplays the rivals and silences the critics.
Saregama, launches its new campaign for Saregama Carvaan with a series of 7 films. Saregama , The Womb and the Director and Actor of Badhaai Ho have come together to create this campaign, which talks about the different features of the product.
Amazon India has launched the second leg of its popular ‘Apno ka Saath’ campaign, building on Amazon.in’s ‘trusted, one stop shop’ ethos. Taking the heart-warming story of two brothers from a small town ahead, the storyline brings in elements that communicate the unmatchable experience of shopping on Amazon.in.
Leading smartphone brand Xiaomi announced its first flagship series under the Redmi sub-brand -- Redmi K20 and Redmi K20 Pro, last month. The ad film presents a cheeky, humorous face-off between the student who is a Redmi K20 Pro user and a seemingly larger opponent. The Redmi K20 Pro user, who appears to be a young protagonist with lots of zeal, banks on the incredible speed of the flagship killer device and surprisingly overpowers his opponent, emerging as the true master.
UrbanClap, India’s largest home services platform, today unveiled its Independence Day sale campaign #AsliFreedom. The campaign encourages consumers to celebrate freedom from household chores. The TVCs highlight how UrbanClap’s home services, such as cleaning, massage, and salon at home give consumers the liberty to plan their day without letting chores cause any disruption.
Leading jewellery brand Tanishq has launched an interesting campaign which essentially highlights the #GoodnessOfTanishq. Conceptualised by WYP Brand Solutions, the campaign comprises of a series of videos which beautifully portrays emotions and couples it with rationality, thus bringing alive the concept of ‘blessed Gold’ or ‘Dua Ka Sona.’
Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand. Godrej Lal HIT, the brand’s offering to kill cockroaches, unveiled a new brand film focusing on the Indian homemaker’s monthly kitchen cleaning regime and how Lal HIT is a preventive solution against cockroach infestation.
Grofers, India’s largest discounter in the online grocery space recently announced the second edition of its flagship ‘Grand Orange Bag Days (GOBD)’ sale. Lakhs of people have already registered for the sale and have entitled themselves for a VIP pass to not only save Rs.5000 by shopping at 100% cashback during the sale days but also avail extra offers from brands like Urban Clap, Book My Show, Ferns N Petals, Beardo, Gaana, Café Coffee Day, Faasos, etc.