Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
#AwaazMittiKi highlights PepsiCo India’s partnership in providing new crop varieties, new technologies and introducing sustainable farming practices. Shot and developed by the Publicis Groupe, Dubai, #AwaazMittiKi that translates to ‘Voice of Earth’, is an integrated farmer-centric programme.
The campaign, titled #WaitASecToReflect, has been developed with the mission to inspire built on the philosophy of inspiring users to pause for a second and think about their online conduct.
Flipkart – Return of Munnaboy and Short-Circuit
Through one TVC and three digital films, the campaign engages the audience while driving home the benefits of SuperCoins. Co-created by Flipkart and Tilt Brand Solutions.
Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.
Colgate Total Brush Them Well
Colgate communicates about the New Colgate Total in a fun way through The Singing Dentist, a UK-based dentist named Milad Shadrooh, in a playful song called ‘Brush Them Well’, a parody of the popular Bollywood track ‘All Is Well’. This campaign is conceptualized by FoxyMoron and created by The Rabbit Hole in association with Red Fuse Communications.