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Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Star World #ReuniteYourFamily

Star World follows the insight of how food, the social agent and an ultimate enabler of conversations, unites even the most anti-social members of the family while also instilling a sense of inspiration within them.

Tanishq Ei Pujo Tanishqer Shaaje

Credits:

Client: Tanishq

Production House: Crazy Few Films

Director: Sharat Kumar

Producers: Urfi Kazmi/Viraj Gawas

Agency: Lowe Lintas, Bangalore

OLX ‘OlX Dekha Hai’

The new ad campaign was conceptualized by the creative agency Enormous Brands and features millennials as lead protagonists egging friends and family to upgrade their lives by making smart choices on OLX.

Policybazaar.com #LiveOnYourTerms

The film has an inspiring monologue by a first-time mother, and has received immense appreciation from people cutting across demographic barriers.

Credits:

Policybazaar Marketing Team: Sai Narayan, Samir Sethi, Ritika Chaudhary

Agency: Enormous Brands

Managing Partner: Ashish Khazanchi

Creative Team: Kashif Shakeel, Harsh Maheshwari, Khurram Haque, Prateek Suri

Account Management: Shivi Verma

Production House: K Silent Productions

Director: Vibhu Puri

Executive Producers: Riazat Khan & KC Pandey

Nicotex ‘We Believe You Can’

This campaign marks a shift in the brand’s focus to a more people-centric narrative where it recognizes the struggles of those who are trying to quit smoking across every stage of the entire process.

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