Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Star World follows the insight of how food, the social agent and an ultimate enabler of conversations, unites even the most anti-social members of the family while also instilling a sense of inspiration within them.
Tanishq Ei Pujo Tanishqer Shaaje
Production House: Crazy Few Films
Director: Sharat Kumar
Producers: Urfi Kazmi/Viraj Gawas
Agency: Lowe Lintas, Bangalore
The new ad campaign was conceptualized by the creative agency Enormous Brands and features millennials as lead protagonists egging friends and family to upgrade their lives by making smart choices on OLX.
The film has an inspiring monologue by a first-time mother, and has received immense appreciation from people cutting across demographic barriers.
Policybazaar Marketing Team: Sai Narayan, Samir Sethi, Ritika Chaudhary
Agency: Enormous Brands
Managing Partner: Ashish Khazanchi
Creative Team: Kashif Shakeel, Harsh Maheshwari, Khurram Haque, Prateek Suri
Account Management: Shivi Verma
Production House: K Silent Productions
Director: Vibhu Puri
Executive Producers: Riazat Khan & KC Pandey
This campaign marks a shift in the brand’s focus to a more people-centric narrative where it recognizes the struggles of those who are trying to quit smoking across every stage of the entire process.