Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

Take Control by red bus

Conceptualised by McCann Worldgroup – Bengaluru. The films emerge from the core idea of highlighting the plight of travellers who are at the mercy of offline bus ticket booking system. They often have no control over the choice of bus, seat or ticket pricing. The films dramatize this lack of control by portraying the offline consumer as a puppet controlled by greater forces.

#SahiBaat by Lupin

Conceptualised by Wavemaker India. Featuring Richa Chadha, the campaign video builds on the storyline of how even confident women avoid talking about intimate hygiene, do not give the issue any priority and end up compromising their own health.

#RahoCharged by Sun Pharmaceuticals

Conceptualised by Lowe Lintas Mumbai. The campaign has been developed based on the key consumer insight of low energy being strongly associated with ‘age’ and ‘age-ing”.

Revv Self Drive Cars

The campaign conceptualized by GREY group is a series of three films showcasing examples of how people find themselves in an unpleasant life situation while travelling and how Revv enables them to have a better experience by offering a sense of control and flexibility.

Bajaj Water Heater Jab Thanda Paani Sataye

Conceptualised by Fulcro Communications.

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