Video Exclusive: The Ads that stood out this week
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
HDFC Life ‘Behind the Journey’
Building on the success of the first season, HDFC Life has collaborated with five accomplished individuals who have achieved success and fame in their chosen fields – be it standup comedy or sports. They are – Standup comedian, Zakir Khan, web series star, Jeetu, electronic music producer, Ritviz, first female Olympic medalist Sakshi Malik, and music entrepreneur Jasleen Royal. Their stories are centered around grit and determination of these fiery individuals, celebrating their journey to fame, which was made possible not only because of their passion for the art, but also because of a sound financial plan, allowing them to achieve their short and long term goals.
ICICI Lombard has been consistently striving to spread awareness about following road safety habits. Through this campaign, it focuses on the menace of drunk driving that is prevalent around New Year’s Eve. The point being highlighted is not just about driving safely but fulfilling the promise that we always make to our loved ones, of keeping ourselves and them safe.
Finally, the identity of Sunny Leone’s Mr V is disclosed and it is none other than VMate, the trending short video platform. The platform has collaborated with Sunny Leone for its New Year Campaign #SunnyKaNewYearCall. The reward for the top winner would-be one-time ticket to fame and an opportunity to go on a dinner date with Sunny Leone.
Max Healthcare #ASelflessWish
Christmas is a festival when wishes are made, gifts are exchanged, and happiness is shared. On this occasion, Max Healthcare, one of the leading healthcare providers in North India, took a different approach to this gifting tradition with their campaign – #ASelflessWish – a wish for someone else, someone who’s waiting for a miracle to happen. The campaign introduces a 2-minute upbeat acapella music video based on a popular Christmas carol to reach out to people and encourages them to pledge to become an organ donor and give the gift of life to those in waiting.