Videocon d2h launches its latest campaign Khushiyon ki chatri'
Videocon d2h has rolled out a latest campaign “Khushiyon ki chatri”. The campaign has been conceptualized by Lowe Lintas. Keeping in mind that happiness should be shared and not restricted by geographical boundaries, the new campaign states that Videocon delivers happiness to people of all ages across India with their product range.
The TVC focuses on the medium through which people get their daily dose of entertainment/happiness which is the reflector dish, fondly called as ‘Chatri’ in everyday parlance. Film is all about reactions of people on the arrival of the chattri in their lives. Viewers across the country spots descending objects from the sky. They are intrigued with the happening, later it is revealed that descending object in form a parachute is none other than Videocon D2h chattri. The film is all about how happiness elevates the overall mood.
Link to the TVC: https://www.youtube.com/watch?v=lLP3J-zA3aI
The Team (Account management, planning and creative)
Creative team: Narendra Yadav, Vijay Asudani, Sajid
Account Management: Kaushik Ghosh, Pratyush Gaur, Sanmesh Dalvi
Planning: Aditi Patwardhan (Executive Vice President- Planning)
Films: Topaki Productions