Videocon introduces tilt tub washing machines

Videocon Group has launched a revolutionary range of Tilt Tub Washing Machines. The Videocon Careen range of washing machines are India's first tilt-tub machines and feature a unique, ergonomic design that combines the benefits of conventional front and top load machines, while offering an unparalleled ease of use.

Commenting on the launch of the latest range of washing machines, Jaideep Rathore, Chief Marketing Officer ' Consumer Electronics & Home Appliances Business, Videocon Group said, "The Videocon Group has always been committed to product innovation and bringing the best technologies and products to consumers in India. The Videocon Careen tilt tub range of washing machines has been designed keeping in mind the needs of the Indian consumer. Our research revealed that a large percentage of women tend to suffer from back and spinal discomfort - after the age of 35 years. Our range of unique tilt-tub machines not only offers an excellent solution to this core audience but also enables an excellent wash, by combining the benefits of both front and top load machines."

The Videocon Careen range comprises of two fully automated models and feature several of the latest washing machine technologies including Anti-foam sensor, Air-wash Technology, Sterilization Program, Child Lock, 8 wash programs and Door Lock. The new range is a perfect blend of style and technology designed with a tilt-tub to make loading of clothes easy without any bending. The machine frame of the Videocon Careen range has been heightened to make the loading and removing of clothes convenient and comfortable. The unique tilt-tub design brings together the advantages of both top and front load machines ' saving water and detergent while enabling a wash cycle that removes dirt and bacteria with greater efficiency. The Videocon Careen range is fitted with a Direct Drive motor, which yields improved efficiency without creating any noise while washing clothes.

The Careen Plus features a wash capacity of 6.5kgs, and is priced at Rs.36,990 and the Careen, which has a wash capacity of 6.2kgs and is priced at Rs.29,990.