Videocon Mobile Services ramps up mobile content; Partners with BuzzCity
The company firmly believes that the mobile content leadership is the future of Mobile VAS and would provide its consumers one more reason to stay with Videocon Mobile Services thereby increasing loyalty towards the brand.
This new partnership has been done so as to provide more quality engagement to the Videocon Mobile Services consumer. Videocon will now be able to create their own mobile gaming, recipe sharing or music events mobile site to promote their brand to a wider audience.
"At Videocon, we see ourselves as a key player in the evolving dynamics of the mobile internet media. As a part of our vision of transforming mobile VAS in India that goes beyond just ringtones and wallpapers, this new partnership with BuzzCity has been done to provide more quality avenues for the brand to engage with its consumers. The products demonstrates how mobile content can be used to better engage consumers in creative ways which in turn help to drive brand loyalty," said Sunil Tandon - Chief Marketing Officer, Videocon Mobile Services.
"This is a crucial moment in the evolution of India's mobile internet," said Dr KF Lai, BuzzCity's CEO. "We're seeing fast-paced change, and strong growth. Stakes are high for the networks, with fierce competition and steadily lowering ARPU."
"Consumers are more aware and demanding now, and to be honest, very few networks are giving them any good reasons to be loyal. Companies like Videocon, however, are the exception ' they're investing in the consumer experience, providing rich content and value added services, and inspiring the loyalty that will ensure they survive and thrive, when the country's telecoms market starts to consolidate."
"Only by listening very closely to what makes consumers happy, can carriers be sure to win in the long run," he added.
Videocon mobile subscribers can now download free mobile games, search from thousands of mobile recipes and access music events throughout India at www.videocon.com.
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