Videos will be the main focus of Instagram's main feed display

As the platform attempts to keep up with evolving usage trends and stop the flow of users migrating to the short-form video app, the main instagram feed will soon feature an unified display of relevant image posts, stories, reels, and video content, all displayed in a full-screen, swipeable ui.

Instagram hasn't confirmed this in any official capacity, but it's clear that's where it's going, with its most recent trial with longer films in stories effectively bringing all of the app's video formats in line, paving the way for the next stage of its content unification.