Ramesh Raman of IMI Mobile, graduated with an MBA degree from ISB, Hyderabad. In his current role he plans and implement a GTM for a SaaS platform - builds collateral, write industry reports, make pitches to telcos. During the recently concluded IAMAI's E-mail marketing summit, Adgully caught-up with Raman to understand his take on E-mail marketing as a tool to fetch the eye balls of the customers