Vaibhav Joshi, Head- Loyalty & Analytics, Shoppers Stop has over 9 years of experience in Strategy Planning & Project Management, In the past he has been associated with few of the renowned management consulting firms. During the recently concluded IAMAI's E-mail marketing summit, Adgully caught-up with Joshi to understand as a marketer how he and his team is optimally using E-mail marketing to add value to his brand.