Adgully FORUMS | How smart CMOs are tackling the smart user...!
Published date : January 03, 2015
Digital is now the king of all. It has seen a meteoric rise to become one of the most powerful ways of modern day communication. With Digital being disruptive and going beyond the realms of just Social Media, there is a dynamic insistence for brands to engage users across platforms. Brands extend their reach into new networks and consumers to earn recognition and reward for their online status. These new paradigms also present a number of unforeseen challenges as businesses and digital consumers alike come to grips with what influence is and isn’t.
