Adgully spoke to Charulata Ravi Kumar on how challenging it is to create brand and top of mind recall given the rapid development in the digital space. Charulata Ravi Kumar is CEO of Razorfish India, Razorfish is a key element of Publicis.Sapient, the first purpose built platform designed to help clients address the digital transformation needs created by accelerating technology advances, the changing competitive landscape and the rise of the empowered consumer.