HDFC Life, one of India's leading private life insurance companies, has launched a campaign titled 'Model of Happiness' aiming towards the financial growth and prosperity of urban women of our country. With a clear objective of encouraging urban Indian woman to be financially independent, there is a month long activity which will start from September 22 until October 22, 2012 and across 6 malls and 12 corporate parks in Delhi, Pune, Bangalore, and Mumbai. To support the initiative a HDFC Life is out with an overwhelming TVC.