Vidya Balan: The ultimate name for the brand to connect to the masses!

The powerhouse of talent and prolific actor Vidya Balan celebrates womanhood with all the pride and elegance. Not only the choice of Vidya's films have always found a thread of connection with general audience but her brand choices too reflect her deep-rooted connection with the mass!

Vidya Balan who is one of the most celebrated performers of the Indian entertainment Industry, has a vast fanbase resonating with the major chunk of India’s population- the common people forming the middle class. Known for her relatable personality evoking contemporary conversations with her realistic approach, Vidya Balan has a long list of brands that reflect her simplicity and the choices of the common man of India. From embracing unedited pictures to endorsing mass brands, Vidya Balan is the ultimate personality for endorsing a brand that connects to the masses in their daily life utility. Recognized as a voice for the common public, Vidya Balan’s brands range from everything including the daily essentials like toothbrush, paste, dishwashing bars, washing powders, hair oils, skin care, kitchen appliances to smart investment options like Muthoot as well as jewellery products.

Representing common goods from the varied sectors of the market, Vidya Balan endorses multiple brands like Muthoot, Prestige, Darshan Agarbati, Sanifresh, Hempushpa, Xpert Dishwash Bar, Signature Global, Safed Detergent, Akshaya Gold, Boroline, Ajaycare Toothpaste and Brush, Senco Gold and Diamonds, Boroline Ruksha (Handwash and sanitizer), Cuemath, Marico (Nihar Shanti Amla), Silk Board of India amongst others.

From Lizol to Boroline, all the brands that are found in every rack of an Indian household is represented by the actress. To name a few more that are the ‘masses’ brand, and are endorsed by Vidya are Muthoot Fianance, Bharti AXA, TTk Prestige, Darfur Sanifresh and many more. Vidya’s simplicity and rooted nature is depicted in everything the actor performs, whether films or brands. Despite being one of the biggest Superstars of the nation, the actress continues to find the connect with the common people, touted as one of the most humble and down to earth celebrities.

Apart from a range of domestic help products, Vidya also endorses brands like Hempushpa (women’s tonic product) , and Ajaycare (Orla hygiene product) that revolve around one’s well being and heath. The actress currently has 16 such brands in her bag. To complete the list, Marico hair care, Akshaya Gold, Signature Global, Expert Dishwash, Boroline Ruksha, Senco Gold and Diamond, and CueMath are added to the versatile brands endorsed by Vidya.

The humble and simple personality of Vidya Balan strikes a chord with the common masses, making her their idol. As a celebrity, Vidya Balan has a strong influence over her fans and followers, deeming her the apt choice to represent brands that appeal to the targeted audience of a middle-class man. Owing the aspirational image of Vidya Balan, brands consider Vidya Balan as the perfect icon for their products.