Vidya Sen Promoted as Head of Ipsos InnoQuest, India

Vidya Sen has been promoted as Executive Director and Head of Ipsos InnoQuest, India business with effect from 17 September, 2014. She is based out of Ipsos Mumbai office and will report to Amit Adarkar, Managing Director, Ipsos Research Pvt. Ltd.

Ipsos InnoQuest business in India has grown substantially in the last few years and Vidya has been a key driver in this growth. She has always been a “go-to” person within the Ipsos InnoQuest WSBL given her strong background in innovation and forecasting in sectors as varied as Food and Beverages, Personal Care products, Home Care products, Healthcare, Consumer Durables and Retailing across clients both Indian and multinational. 

Congratulating Vidya on her new role Amit Adarkar, Managing Director, Ipsos Research Pvt. Ltd. said, “The innovation space is undergoing transformation globally. Clients expect faster, smarter and simpler research solutions that address business needs. Ipsos InnoQuest is at the forefront of this transformation. Under Vidya’s leadership, Ipsos InnoQuest will continue to partner with our Clients in identifying and optimizing successful and sustainable innovations, right from an early stage.”

Accepting responsibility Vidya Sen, Executive Director and Head of Ipsos InnoQuest, India said, “I am delighted to accept the leadership role of Ipsos InnoQuest, India business - a practice of Ipsos dedicated to innovation and forecasting, which helps marketers identify winning ideas earlier, and maximize their potential through simple, intuitive tools based on a validated Innovation Performance Framework. I look forward to working with our partner clients and help them to bring winning products in the market.”

Vidya has around 22 years of Market Research experience across ORG-MARG, The Nielsen Company (BASES) and Ipsos. She joined Ipsos in 2011 and has been with the Ipsos InnoQuest WSBL for a little more than 3 years now.

Vidya is a Post Graduate in Pharmacy besides holding a Post Graduate Degree in Marketing. She has presented papers at the MRSI and was a visiting faculty in a few management education institutes.