Vigor Media bags global marketing & comms mandate for Modair

Vigor Media Worldwide has bagged global marketing and communication mandate for Modair, one of India’s leading adventure travel companies that specialises in multiple flying activities likeadventure flying, cockpit flying and sky-diving among others.

Vigor Media Worldwide won global marketing and communication mandate for Modair after a multi-agency pitch followed by a competitive bidding process. The mandate for Modair will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dexterous global associates across Singapore, London, Australia and Middle East.

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The mandate includes worldwide marketing, PR and communication as well as advertising and media buying for Modair. The contract comes as another acknowledgement of the distinctive marketing, PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic marketing and communication framework for Modair and strengthen its unrivalled leadership positioning in the industry.

Modair offers entirely bespoke experience to the adventure air tourism enthusiasts through their private jets and a wide bouquet of adventure sports offerings. Introducing such adventure activities first time in India, Modair also provides the travellers the liberty of customising their tourism activities with the ability to determine their own route and destination choosing from the offered exciting locations by the company. The adventure tourists can also set their own schedule.

Atul Jain, Chairman, Modair said, “First time in India we are coming up with a wide range of air adventure tourism services with an eye on expanding our footprints across the globe We are glad that we have associated with Vigor Media Worldwide as a competent partner, as they have extensive experience in corporates and global tie-ups as well as business expansion, besides establishing focussed marketing, media,, advertising and global communication strategy to support our growth and national and international expansion plans. We are sure with this association we are all set to grow aggressively in this exclusive domain worldwide.”

Under the astute leadership of Varun Mittal, CEO, Modair, the company is set to achieve greater heights. Mr. Mittal boasts 18 years of aviation experience across various airlines including Air India and SpiceJet. Earlier the people/or the enthusiasts used to travel abroad for adventure air tourism, but now due to the advent of Modair they don’t require to go out of the country in this specific domain.

Commenting on winning the global marketing and communication mandate for Modair, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide said, "This is truly an exciting time to partner with Modair, an industry leader in adventure air tourism, with a renewed optimism towards the growth of this exclusive segment across the world. Our extensive experience in media, marketing and communication, besides our innovative-strategies will surely help them achieve all their expectations and global expansion goals."

Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of the economy. Its client portfolio includes top-of-the-line brands in the industry.

With this association, Vigor Media Worldwide has entered into adventure air tourism segment apart from their vast exposure across different industries and corporates.