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Vigor Media Worldwide bags PR mandate for USHA SHRIRAM

Vigor Media Worldwide has bagged the PR mandate from USHA SHRIRAM, the most trusted consumer durable brand which has been successfully dominating the consumer durables market of the country for decades. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for USHA SHRIRAM and strengthen its unrivalled leadership positioning in the consumer durables markets.

Vigor Media Worldwide won the prestigious account after a multi-agency pitch followed by a competitive bidding process. The mandate for USHA SHRIRAM will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country for greater visibility and strong positioning of brand ‘USHA SHRIRAM’ among targeted segments.

Mr. Satnam Sandhu, Executive Director, USHA SHRIRAM said, “USHA SHRIRAM was looking for a competent team to partner with it in its efforts towards establishing a focused communication approach and we found the required zeal and enthusiasm in Vigor Media Worldwide. Their credentials in this exclusive domain is truly impeccable and we believe that they are well suited to meet our communication goals.”

A multi-product company USHA SHRIRAM boasts a wide range of state-of-the-art products including Home & Institutional Lighting and all types of Furniture & Mattresses, Pressure Cookers & Cookware, Televisions & Accessories, Water & Air Purifiers, Mobiles and CCTV Cameras among others. All these products are marketed under the brand Usha/ USHA SHRIRAM. Moreover, its Fans & Appliances are marketed exclusively under the premium brand "EUROLEX". Known for its quality and reliability USHA SHRIRAM has built a strong brand reputation over decades through millions of satisfied customers regularly supported by its strong pan India after sales service network.

Commenting on winning the PR mandate of USHA SHRIRAM, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide said, "We are truly honoured and delighted to be the strategic communication partner for USHA SHRIRAM, which has maintained its distinct identity and a series of unbeatable USPs to emerge as one of the strongest players in consumer durables market.”

Being one of the strongest players in the consumer durables market, USHA SHRIRAM clearly understands the needs of today’s customers. The company believes that its strength is its talented workforce who remains motivated to exceed customer expectations and create customer delight always. This is what has made USHA SHRIRAM & EUROLEX a force to reckon with in the industry and has also given the brands phenomenal goodwill.

Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of the economy. Its client portfolio includes top-of-the-line brands in the industry.

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