Vigor Media Worldwide Mumbai office bags PR mandate for Glowderma

Vigor Media Worldwide has bagged the PR mandate of Glowderma, one of India’s leading pharmaceutical companies in dermatology. Creating the most trusted brand by offering innovative and safe products, Glowderma is spreading glow in the lives of millions of people suffering from skin disorders. The contract comes as another acknowledgement of Vigor Media Worldwide’s exceptional expertise in PR and communication. 

The role of Vigor Media Worldwide will be to build a strategic communication framework for Glowderma and further strengthen its indomitable leadership positioning in the industry. As a part of the mandate, Vigor Media Worldwide will also help Glowderma drive its massive expansion plans through exceptional media and communication strategies engaging the stakeholders effectively.Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process.

The mandate for Glowderma will be handled jointly by the Mumbai and Delhi-NCR offices of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dynamic national and global associates for greater visibility and strong positioning of brand Glowderma among targeted segments.

Mr. Rajesh Khatri, Managing Director, Glowderma Lab Private Limited said, “In sync with our USP of consistently delivering superior quality products, we intend to implement innovative strategies and enhance our footprints in the markets across the globe. At this exciting juncture, we are pleased to join hands and partner with Vigor Media Worldwide. We believe their extensive experience in the competitive world of communication combined with our sound business strategy will help us drive the next wave of growth and expansion of Glowderma.”

Commenting on winning the PR mandate of Glowderma, Mr. Ratik Baijal, Co-founder, Vigor Media Worldwide said, “We are excited and proud to be associated with brand‘Glowderma’, which has pioneered a series of innovations in Dermatology and Skin Care segment. We are committed to deliver them well-planned and innovative communication strategies in line with their key expectations of aggressive growth.”

Glowderma enjoys the reputation for launching the renowned German Baby Skin Care Brand ‘Sanosan’ in India. Gearing up to expand its footprint into the Indian market, Sanosan is a renowned brand from 70 years old company – Mann & Schroder Cosmetics – Germany (M&S Cosmetics). The launch of Sanosan Baby Skin Care Products in India is a step forward in the strategic direction to increase the reach of the company’s exclusive product portfolio in the country.

The major USPs of the premium brand ‘Sanosan’ lies in its natural ingredients such as hydrolyzed milk protein and organic olive oil that suits the need for delicate baby skin. Formulated solely in Germany, all their products are targeted to meet the special skincare needs of infants and toddlers, which are clinically tested to ensure compliance with the highest standards of hygiene and safety.

Starting its operations in 2003 with a vision to attain leadership in the field of dermatology by creating the most trusted brand offering of innovative and safe products, Glowderma is currently in the process of achieving even deeper market penetration across the country. Glowderma has 800+ pan-India distribution network and its current employee strength is 400+ and growing.

With core focus on extensive R&D, Glowderma develops and offers safe and effective range of products targeting a wide spectrum of chronic and acute treatments comprising anti-acne, anti-fungal, anti-histamines, anti-oxidants/nutraceuticals, anti-scabies, cleansers, emollient & moisturizers, hair care, immunology, melanizing & demelanizing treatment, steroids and sunscreen and others.

Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring association across years.