Vijay Koshy rejoins The Viral Fever as President

The Viral Fever has brought on board Vijay Koshy as President. This is Koshy's second stint with The Viral Fever, where he was previously working as Head of Brand Partnerships in 2016. 

He joins TVF after a brief stint with Arre as a Director - Advertising and Brand Partnerships. He had joined Arré in Octiber 2019 to manage the platform’s branded content verticals across English, Hindi and regional markets. 

Koshy has over two decades of experience across leadership positions in ad sales revenue and integrated branded content solutions and has helped in developing monetisization models in the digital media industry that are considered the benchmark today. He has worked with some of the biggest media and content companies in India like Star TV, Sony, ESPN, RBNL and many more.