Vikatan Group launches it's new initiative

The Vikatan Group is launching a new standalone vertical initiative this January 2013. 

For more than 85 years, millions of Tamilians across the globe have trusted just one media house to inform, entertain and educate them. Vikatan Group, the legendary publications house from South India has 10 magazines to their credit. Their flagship brand Ananda Vikatan, Aval Vikatan and Junior Vikatan needs no introduction to the Tamilians. The group rules in the New Media Space. gets more than 10 million page views per month. There are 100000 plus Vikatan App Users and to top it all they have more than 2 lacs Facebook followers. 

For over 14 years, one fortnightly has been inspiring the women across Tamilnadu – the inimitable Aval Vikatan. Aval Vikatan’s rich choice of articles caters to an array of discerning tastes  with real life stories, parenting, cooking, self-employment options, finance tips, teen advice, shopping, and highly popular aspirational stories. In short, Aval Vikatan has been the referral point and has earned the status of best friend / mentor to women across Tamil Nadu.

With their understanding of the Tamilian and the TamilNadu market, Aval Vikatan has planned to launch an exclusive Wedding Special this January 2013, viz. Aval  Vikatan Manamagal.

This will be a one stop reference magazine for the bride–to-be and for families who are preparing or planning a wedding in the near future. The main features will be about different community weddings of Tamilnadu, different types of foods served at wedding, tips for a fun wedding etc. The magazine will also feature the latest wedding collections, beauty tips, unique wedding themes, Jewelry, honeymoon destinations, best photographers, caterers etc.

The presentation and offering will be very premium and will excite the readers/advertisers. For the first time a stand-alone magazine will be available on Vikatan’s Digital Platforms.

Their marketing and promotional plans are in place to ensure pick up and download of the magazine.

Come January 2013 the new Bride-To-Be in Tamil Nadu will have one more reason to rejoice!


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