Vikatan Timepass 'Missed Call Contest' gets 15,173 missed calls!

Vikatan Group of Magazines launched their 10th magazine Vikatan Timepass on 6th October 2012. Thanks to Vodafone they thought of a simple contest idea and executed it in their very first issue dated 13th October 2012. The contest was published on page number 66 of the newly launched Vikatan Timepass magazine and announced as the ‘Missed Call Contest’.

This contest was responded to by a whopping 15173 readers who are currently non-responders to any of the schemes in any of the nine other magazines of the Vikatan Group. This contest was carried only in the issue dated 13th October 2012 and no other announcement or advertisement about the contest was carried in any of the Group’s magazines.

For the first time ever, they got their contest response audited and certified by a third party viz. Suri and Co. Auditors (Panel Member of Audit Bureau of Circulation). Their certificate says it all and is proof of the newly launched magazine’s performance.

In a major move on their part the Vikatan Timepass has changed their printing schedules and  copies are issued every Friday  instead of Saturday which in turn has ensured more pick up and copy sales for them.