Vikram Bhatt ventures into digital space with VBontheweb; priced at Rs 18

Ace director and writer Vikram Bhatt has ventured into the digital space with the launch of his OTT platform – VBontheweb, which brings forth Theatre on the Web, a concept where one pays only for the premium show one wishes to binge watch. The app was launched on the platform hosted by Brightcove, one of the pioneers of online video streaming, and has been developed by Ecreeds. 

VBontheweb is touted as India’s first OTT platform to promote the concept of bringing cinema to the mobile phone with its unique subscription model. It allows users to buy a pass to watch a show/ entire series for a nominal fees Rs 18. This is the first time in India that the viewers would get to pay for particular shows only which they desire to watch and not the entire application. 

VBontheweb will offer other filmmakers a platform to put up their content on the app. The app launched with original series ‘Untouchables’, directed by Vikram’s daughter Krishna Bhatt. ‘Untouchables’ is a courtroom drama inspired by real life events. The shows available on the app include ‘Maya’, ‘Twisted’, ‘Rain’, ‘Tantra’, and ‘Hadh’, which can be viewed free of cost. 

Vikram Bhatt commented, “Digital is the future and it has arrived, we are ready to seize the day.” 

Speaking about the app launch, Krishna Bhatt said, “Launching VBontheweb app is a big step we’re taking to capture the OTT platform. The series of programming also includes ‘Untouchables’, which is my directorial debut and has already received appreciation from the audiences. I’m hoping this platform will become a digital sensation, and I am excited to see the progress.” 

VBontheweb is currently available to download on Android and iOS platforms.

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