Vincent Dominic Braganza joins Melorra as the Chief Operating Officer

Melorra, India’s only trend-inspired fine jewellery brand, has announced that it has appointed Vincent Dominic Braganza as its Chief Operating Officer (COO), with effect from 10th June 2019. In this capacity, Vincent will spearhead operations at Melorra. Under his leadership, Melorra is set to achieve its goal of being India's largest daily wear fine jewellery brand.

Vincent has over 23 years of experience in areas such as marketing, merchandising, sales, operations, retail, manufacturing and business development. He brings with him immense industry expertise in building several lifestyle and jewellery brands in India and Dubai.

Speaking about the appointment, Ms Saroja Yeramilli, Founder and CEO, Melorra, said, “My association with Vincent dates to when we worked together in Titan Industries. He has the experience of building some of the finest brands and companies in India and Dubai as well. A seasoned professional with excellent execution skills, he has a strong understanding of business levers and strategy. I am happy to have him in the leadership team and look forward to growing the business together.”

Sharing his views, Mr Vincent Dominic Braganza, said, “Melorra has successfully addressed the demand for trendy jewellery to complement a modern woman’s western wardrobe. I am excited to leverage my experience of creating consumer brands and profitable businesses in jewellery and outside, to build Melorra into the largest and most profitable daily wear fine jewellery brand in the years to come.”

Vincent began his career with Titan Industries Ltd. and went on to become the Head of Merchandising and Marketing at the jewellery retail brand, Tanishq. He later joined Reliance Retail Limited as the Assistant Vice President - Watches and Fashion Jewellery. In the year 2011, Vincent assumed responsibility as Head of Operations and Marketing for Reliance Jewels. Vincent has also worked in Dubai as the General Manager of the Jewellery division at Rosy Blue, one of the world’s foremost diamantaires.

Vincent’s knowledge of the Indian jewellery market led him to take on the role of Vice President, Sales and Operations at Khazana Jewellery Pvt. Limited in the year 2013. In his most recent assignment, Vincent spearheaded the retail operations at the Bengaluru based Bluestone Jewellery. Vincent is a post-graduate from the Indian Institute of Management, Ahmedabad.