Vinita Bhatia joins IT arm of Patanjali Ayurved as National Sales Head

Vinita Bhatia, a senior media & sports professional, has joined Patanjali Ayurved’s tech company, Bharuwa Solutions, as National Head, Sales.

She joins in from The Times of India, where she was National Head of Media, Entertainment & Sports. At TOI, Bhatia took the media vertical business on a growth trajectory quickly. She established a new landscape for Sports business partnerships and new revenue models that went beyond Cricket across all plausible sports and was way ahead of the times. She launched the World Kabaddi League in 2014 and was the first woman to do so. She has worked across media platforms and established many firsts including multiple businesses built from scratch.

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Bhatia has worked in India and Canada with Zee TV, Sony TV, Star/ Disney Network, Radio City, Hindustan Times and Ethnic Channels Group - Canada.

Bhatia is a leading voice for gender equality, Sustainable Development Goals’ (SDGs of United Nations) ambassador, and the National President, Media & Communications Council - WICCI. Her name is imprinted in the Asia Book of Records.